Dutch people. Open-minded and direct.
Overall, the Dutch are a friendly, innovative, and down-to-earth people with a rich culture and a passion for life. Whether you are interested in history, art, food, or just soaking up the atmosphere, the Netherlands has something to offer everyone.
Direct and Down-to-Earth
One of the first things you might notice about the Dutch is their direct communication style. They are well-recognized for being honest and straightforward, which can be awakening if you are used to the veil of “walking around the topic” communication pattern. Do not be surprised if they give you their honest opinion, even if it is not what you expected!
Masters of Innovation
The Netherlands has a long history of innovation and forward-thinking ideas. From their iconic windmills and dikes that keep the sea at bay to their pioneering work in renewable energy and sustainable agriculture. Recall hydroponics as a visual example. The Dutch always find creative solutions to the challenges they face.
Cycling Enthusiasts
When you visit the Netherlands, you can quickly realize that cycling is a way of life. With dedicated bike lanes everywhere and a flat landscape, cycling is the most efficient and enjoyable way to get around. It might be that the dedication to that form of commuting establishes the grounds for their inventive ideas – simplicity and applicability prevail.
Open-Minded and Tolerant
The Dutch are known for their open-mindedness and tolerance. They have always expressed their progressive attitude towards social issues. In Dutch society, you will find diversity and inclusion where everyone is welcome.
Cosiness, warmth, and togetherness
“Gezelligheid” is a Dutch word that is hardly possible to directly translate into English. The meaning encompasses the feeling of cosiness, warmth, and togetherness. Everything is about creating a comfortable and welcoming atmosphere where you can relax and enjoy the company of friends and family.
Business communications
Despite the scale and size of the enterprise, it is always an outstanding professional pleasure to deal with Dutch entrepreneurs in business. They are structured and always well-prepared and organized. Their directness serves the transparency mission in communications, which helps the information flow and reach your opponent flawlessly.
Just a few more facts
The Netherlands is one of the most densely populated countries in the world. The Dutch are among the tallest people on average. The Netherlands is famous for its tulips, windmills, and cheese.


- The Untapped Power of Culture
- Releasing Strategic Communication's True Potential
- Culture's Compass: Navigating Strategic Communication Landscapes
- Dutch people. Open-minded and direct.
- Due Diligence & Strategic Analysis: Lessons from Geopolitical Missteps





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